The gig: Founder and chief executive of the 213 Nightlife Group, which operates some of hippest cocktail lounges in downtown Los Angeles, including Seven Grand Whiskey Bar, the Golden Gopher and the Broadway Bar. The bars owned by Cedd Moses, 52, are typically converted from dilapidated empty buildings. They have contributed to the revitalization of the downtown area and helped promote an emerging craft cocktail culture in Los Angeles. “People thought I was crazy,” Moses said. “I was making a good living at the time, but I left to go pour drinks on skid row.”
Background: Moses was born in Bristol, Va., a town in the Blue Ridge Highlands of southwestern Virginia on the border with Tennessee. But he was raised in Venice during the burgeoning art scene of the 1960s, and most members of his family are artists. His father is the famous Abstract Expressionist painter Ed Moses, who taught him to be fearless in professional life. “I saw how successful my father was at doing something he loved,” Moses said. “I wanted that in my career.”
Next leap: Moses is taking one of his best-known downtown spots, Seven Grand Whiskey Bar, and expanding the brand. The bar, with its hunting-lodge decor and first-rate whiskey selection, has already opened a location in San Diego. Another one is expected to open at Los Angeles International Airport sometime next year.