Easy and Safe Rides on Tap at Los Angeles Craft Beer Crawl
On-demand cab service available via FREE downloadable Taxi Magic App
213 has teamed with Yellow Cab Co. of Los Angeles and Taxi Magic to provide Los Angeles Craft Beer Crawl participants with convenient and safe transportation options easily accessible via mobile phone and cutting edge technology currently revolutionizing the taxi industry.
The Los Angeles Craft Beer Crawl in Historic Downtown, Saturday, August 13, 2011, will sample over 60 craft beers across 7 different bars and restaurants all within walking distance. “213 wanted to create an event that celebrates the craft beer movement while encouraging responsible drinking. We partnered with Yellow Cab of Los Angeles and Taxi Magic so that participants can fully enjoy the experience knowing transportation will be available along the crawl route and at the end of the day be assured of a safe ride home. We believe it will enhance the experience overall for our tech-savvy guests.” said Skyler Reeves, head of operations for 213 and the Los Angeles Craft Beer Crawl.
Yellow cabs and street teams will line the Los Angeles Craft Beer Crawl route. Taxi Magic’s App, a great option for those traveling to the event or getting around town anytime, is directly integrated with Yellow Cab’s computer dispatch system allowing people to quickly and easily book a taxi anywhere in the city with a few quick taps, track the taxi’s arrival on a map view, and securely pay for the ride via back-seat PIM (Passenger Information Monitor).
Taxi Magic’s award-winning technology services are currently available in Los Angeles exclusively via Yellow Cab, Southern California’s largest taxi company and its sister fleets – South Bay Yellow Cab, Long Beach Yellow Cab, United Checker Cab, and Fiesta Cab.
The Taxi Magic application can be downloaded free of charge from the iPhone App Store or Android Market. For those without smartphones, the service is available via SMS by texting the pick-up address to TMAGIC (862442) or online at www.TaxiMagic.com.
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ABOUT THE LOS ANGELES CRAFT BEER CRAWL
The second annual Los Angeles Craft Beer Crawl, produced by 213 and curated by renowned beer sommeliers Christina Perozzi and Hallie Beaune, authors of the craft beer bible, The Naked Pint: An Unadulterated Guide to Craft Beer, will showcase LA’s best craft beers and sought after seasonal releases from acclaimed U.S. brew masters at seven 213 bars and restaurants in Historic Downtown
Los Angeles, Saturday August 13, 2011, from 3pm till 8pm. The $49 single ticket price provides unlimited samples of over sixty craft taps from award-winning breweries Craftsman, Allagash, Bootleger, Brouwerji West, Deschutes, Drakes, Ommegang, Eagle Rock, Firestone, Lagunitas, Moylans, New Belguim, Sierra Nevada, Stone Brewing, Taps, and The Bruery at Golden Gopher, Seven Grand, Cole’s, Las Perlas, Casey’s and Caña and Broadway Bar. Food is available at Casey’s, Cole’s, and Guelaguetza pop-up at Las Perlas. Gourmet food trucks Ludo Bites, The Flying Pig, Buttermilk, and Mariscos Jalisco will be stationed along the route handpicked by Evan Klienman, host of KCRW’S Good Food.
A portion of LACBC proceeds will benefit Heal the Bay, a non-profit environmental group making Southern California coastal waters and watersheds, including Santa Monica Bay, safe, healthy and clean. Heal the Bay uses science, education, community action and advocacy to protect the ocean for the people who play, swim and surf in it and for the animals that make it their home. www.healthebay.org.
To purchase tickets, visit: www.lacraftbeercrawl.com. Limited quantities of $69 VIP tickets for 1pm-3pm tastings are also available featuring rare crafts and artisanal offerings and beer cocktails at Las Perlas, Seven Grand and Caña Rum Bar.
ABOUT YELLOW CAB CO. OF LOS ANGELES
Founded in 1920, Yellow Cab Co., with 739 cabs, is the largest taxicab fleet in Southern California. This unprecedented blend of size, experience and state-of-the-art taxi technology provides Yellow Cab customers with the expertise and efficiency of a large company while still providing good old fashioned personalized service. www.layellowcab.com
ABOUT TAXI MAGIC
Taxi Magic is revolutionizing the taxi industry with technology products that include electronic booking solutions and a back-seat Passenger Information Monitor (PIM). Award-winning electronic booking services allow consumers and business travelers to quickly and easily book a ride from any smart phone, cell phone or PC with over 40,000 taxis across the country. The industry’s most advanced PIM provides entertainment content, place-based media and credit card payment for taxi passengers. Taxi Magic is part of Ride Charge Inc., a private company based in Alexandria, VA. For more information, please visit www.TaxiMagic.com. Press inquiries: VP, Marketing, Jay McClary at jay@taximagic.com, 703.579.6816