LOS ANGELES, July 31, 2012 — The Varnish, part of Los Angeles’ celebrated 213 Nightlife group, has won the title of Best American Cocktail Bar at the Tales of the Cocktail® 2012 Spirited Awards® in New Orleans. The awards honor the bartenders, bars, writers and cocktail experts that continue to push the cocktail industry in new, exciting directions both nationally and internationally across 17 categories. The “Best American Cocktail Bar” award recognizes the bar with the most prominent influence on cocktail trends within the United States based on criteria including menu,bar teams, atmosphere, and cocktail quality assessed by some of the most esteemed critics in the spirit industry.
The Varnish, co-founded by partner and 213 Nightlife Cocktail/Beverage Director Eric Alperin with proprietor Cedd Moses (213 Nightlife) and Sasha Petraske (Milk& Honey, NYC), opened to immediate critical and popular acclaim in 2009. Located inside a refurbished storage room at Cole’s The Originators of the French Dip Sandwich restaurant in downtown L.A., the Varnish features meticulously constructed vintage drinks made with passion and precision by some of the city’s most lauded bartenders.
“A craft cocktail bar in L.A., especially in downtown Los Angeles, did not carry much currency in the industry back when we opened The Varnish,” says Cedd Moses. “We are thrilled to receive such an honor and that the cocktail culture in Los Angeles was recognized among such great company.”
“It is an honor to be a part of a bar that has become integral to the fabric of Los Angeles cocktail culture. The success of The Varnish and the nod of ‘Best American Cocktail Bar’ has truly been a team effort which we could not have accomplished without the support of our L.A. patrons who respect and celebrate the craft of the cocktail with us each night.”
The Varnish is located at 118 East 6th Street in Downtown L.A. 90014; open 7 days a week 7 PM-2 AM. Penny Pound Ice is the exclusive purveyor for The Varnish providing hand-cut ice, also a 213 endeavor: http://213nightlife.com/ice
Tales of the Cocktail® is the world’s premier cocktail festival, bringing together the most respected minds on mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this international event has something for cocktail professionals and enthusiasts alike with a spirited schedule of seminars, dinners, competitions and tasting rooms where brands showcase their latest products. The mission is to be recognized as the world’s premier brand dedicated to the advancement of the craft of the cocktail through education, networking and promotion.
About 213 Nightlife
213 is Los Angeles’ acclaimed nightlife group helmed by celebrated hospitality innovator Cedd Moses. Under his deft touch, 213 has both established and elevated the city’s craft cocktail culture through its diverse collection of over ten bar/restaurant venues, attracting more than one million customers each year. 213 was the first nightlife developer to stake a claim in downtown’s historically significant buildings, transforming the neighborhood into a cultural destination and contributing to the bustling downtown real estate renaissance that has reinvented modern LA living. Each bar, set in reclaimed architectural gems, showcases distinct and dedicated spirit programs led by some of the country’s luminary bartenders offering guests an authentic—and accessible—sense of place including Seven Grand; Cole’s French Dip & Red Car Bar; The Varnish; Las Perlas; Golden Gopher & 8th Street Bottle Shop; Caña Rum Bar; Broadway Bar; Tony’s Saloon; and Casey’s Irish Pub. Currently in a dynamic period of growth, 213 is expanding with the debut of Seven Grand in San Diego as well as Cole’s French Dip LAX and Seven Grand LAX both slated for late 2012.