Spirit Guide: SELECCIÓN ARTENOM TEQUILA (Served at Las Perlas!)

September 5th, 2012 — 3:53pm

Jacob Lustig is the man behind the idea of the tequila project. Per our phone conversation, I asked him to email me his story, I can only hope that you get a chance to meet this really cool individual….please read below.

 - Raul Yrastorza, Las Perlas, GM

Selección ArteNOM Tequila is the only project of its kind in the industry.. no one else is authorized by the Tequila Regulatory Council (CRT) to bottle tequilas from different distilleries under a single brand name (something hard earned from my nearly two decades’ work in Mexico’s agave spirits industry). Indeed, a prevailing regulation in the tequila industry specifically prohibits the bottling of any brand in multiple locations, in order to assure aficionados of consistent flavor and quality in their preferred mark. After an arduous multi-year struggle, I was granted an exception to the provision, and received CRT authorization to pursue this most unique and interesting undertaking. Gratefully the Selección ArteNOM tequilas are now being applauded in both Mexico and the United States.

My passion for nuanced and unique agave spirits began in southern Mexico during the early 1990’s, when I renovated a centuries-old Oaxacan mezcal distillery after concluding an intensive study of regional mezcal distillation and its myriad production variations. While approaching nearly a decade’s experience working with mezcal, I became intrigued as well with the spirit’s cousin to the north, Jalisco’s tequila. As with Oaxacan mezcal, I found in Jalisco many nuanced production and style variations which had developed autonomously in disparate sub-regions of the state.

The opportunity to more fully envelop myself in Jalisco’s tequila industry came when America’s largest liquor distributor hired me as an in-house expert to manage a rapidly burgeoning world of regionally-nuanced agave spirits. In that nearly eleven-year position, I was able to work closely with over forty of Jalisco’s finest tequila distilleries. Only then did I feel truly ready to embark on a “regional selections” endeavor, and soon approached three of my very favorite boutique tequila distillers to solicit their participation:

Selección ArteNOM 1079 Blanco… made by Master Distiller Gabriel Lopez Garibay in Jesús-María, Jalisco at an elevation of 6,200’ to highlight ultra-highland terroir.. lava-rock soil with very little top-soil to ‘stress’ the plants, creating heightened brix sugar levels that really emphasize agave flavor; [double copper-pot distillation];

Selección ArteNOM 1414 Reposado… made by Master Distiller José Manuel Vivanco in Arandas, Jalisco at an elevation of 5,400’ to highlight a natural indigenous-yeast fermentation utilizing yeast harvested directly from the agave growing around the distillery (aged 4 months in used American White Oak bourbon barrels) [double copper-pot distillation]

Selección ArteNOM 1146 Añejo… made by Master Distiller Enrique Fonseca in Atotonilco el Alto, Jalisco at an elevation of 4,600’ to highlight the complex barreling of a drier agave… made from 60% French Oak of 2yrs and 40% French Oak of 3yrs, which are then married for 15 days and aged together for an additional 1yr in used American White Oak.

My rationale for this añejo blend is that American oak’s caramel, butterscotch and vanilla are comfortable but TOO ubiquitous to make a distinctive añejo (notice that nearly all añejo tequilas taste similar). French oak alone is a bit too linear and dry for my taste. By layering American oak on a French oak base achieves a comfortable, familiar finish with unparalleled underlying complexity. [first distilled in stainless steel pot stills, followed by second distillation in copper pot stills]

Additional information about these towns and distillers can be found at our website,

Jacob Lustig, Artenom Tequila

Seven Grand DTLA Whiskey Society: Lark, Scott’s Selection & Macgavin’s, Wednesday 9/5/12

September 4th, 2012 — 10:52am

This coming Wednesday, September 5th at 7pm in the Jackalope Room, we will be hosting National Spirits Education Ambassador Monique Houston from the Marsalles Company. Monique will be tasting and educating us on Lark, Macgavin’s, and Scott’s Selection whiskies.

Lark is the only Tasmanian whisky available in the U.S., (and one of Angus and my favorite new whiskies of last year,) and Scott’s Selection features limited edition bottlings of some of the rarest Scotches in the world, often from distilleries no longer in production. Don’t miss out on this one!

Attendance will be capped at 35 people, with preference given to paid-up Society members, so sign-up now! If you are a paid-up member and you are unable to register, shoot me an email and I will ask an unpaid guest to kindly give up their seat.

A Welcome Punch made with Macgavin’s will be served at 6:30pm, so come early and get a good seat. RSVP on the link below:

Register Here!

For more information on the Seven Grand Whiskey Society, hit the link beneath my signature. Memberships can be purchased at the bar, and run $120 for a year’s dues, and allow you to bring a guest to any event.

If you are receiving this email, but wanted to be on the San Diego list, hit me back and I’ll sort it out. We had the official Grand Opening Party last week, and it was a blast. Congrats to Mike V. and the new stellar crew, San Diego is going to be stoked on whiskey and classic cocktails. Be sure to check it out if you’re down South:

Also, Whiskey Live is coming back to L.A. in October, and they are offering a Earlybird Discount to Whiskey Society members. Enter the code “la2012″ at this link:

I hope everyone is having a great Labor Day weekend, we will be open on Monday night, so come down and sip some with us. Remember, we offer one of the best Free Music programs in the city, with Jazz and Blues 10pm-1am, Monday through Wednesday, and never a cover charge!

We hope to see you soon.

Pedro, currently sipping Bushmill’s, thank you Ed.

Pedro Shanahan 
Spirit Guide, Seven Grand Whiskey Bar
Co-Curator, Seven Grand Whiskey Society

This Weekend with 213

August 31st, 2012 — 12:06pm

Friday, August 31st

Casey’s Irish Pub – Fey Wrays

We are happy to have the Fay Wrays from Fresno back at Casey’s for a second dose of their art rock n roll / post punk antics on Friday August 31st. With them will be the local LA rockers Downtown / Union. If you need a night of great, well crafted post punk fueled by riffs and energy that is influenced by such bands as Girls Against Boys, Sonic Youth, and Mission To Burma then this Fay Wrays is just what you need! Show starts at 10p and no cover.

Caña Rum Bar – Native Wayne
Tonight Grammy-winning reggae luminary Wayne Hobson, also known as Native Wayne to his Indie 103 fans, will be behind the wheels of steel bringing us the good vibes via an eclectic set of classic reggae, dancehall, afrobeat, and whatever else he deems worthy of your listening pleasure. It’s Friday night, so if you’d like to ensure yourself a table or bring more than three guests, reservations are necessary. Right near the beach… Boyyyyyyyyyy!

Las Perlas – Natasha Chaney
Shawn Carter and Natasha Chaney met at a party, by the end of the night they were finishing each others sentences. Only three months later BEAUTY OF THE BEATS was born. BEAUTY OF THE BEATS are the vibe setters, tastemakers, and déjà vu creators! Natasha and Shawn, two friends brought together by another (we call her “Charlie”) and a common desire to bring quality, cutting edge, musical gems to any dance floor.

Broadway Bar – DJ Saenz
DJ Saenz is back at Broadway Bar. 2 levels, 2 smoking patios, plush tables & sofas, 21 and over.

Saturday, September 1st

Las Perlas – DJ Darren Revell
Las Perlas welcomes DJ Darren Revell from 103′s Big Sonic Heaven tonight. Darren will be spinning everything from Post Punk to New Wave to Eighties so grab your head bands and leg warmers and get on down here. We’ll see you then!

Caña Rum Bar – Music Selector Jose Galvan
Its time for you to stop living and start winning! What better way to do that than to join us @ Caña Rum Bar for Jose Galvan. Tonight and every Saturday night Jose joins us playing Latin Alternative, Funky Beats and Caribbean Rhythms. We will also be serving some of the most delicious rum cocktails ever to have touched your tongue. Get in here and get some!

Sunday, September 2nd

The Varnish – Sinful Sunday’s featuring Niki Lindgren
Speak easy, and she’ll sing hard. The Varnish now featuring Sinful Sunday’s with Niki Lindgren singing cheeky songs from the 20′s, 30′s and 40′s, and Ben Bromfield on the ivories. Come on in for a swell time!

Mix This: The Rope Burn with Allan Katz

August 28th, 2012 — 4:09pm

The Negroni is easily the most adaptable of all stirred cocktails. Three ingredients. Equal parts. No fuss. No muss. Though there are countless riffs on the classic Manhattan, it’s elements provide the creative mixer a narrower path to travel consisting of whiskey, aromatized wine, and bitters.

A Negroni adds Amaro to the mix in lieu of bitters and there are many wonderful options available in Campari’s stead. But rather than just swapping in another bittered liqueur in place of Campari and letting the gin and sweet vermouth remain, you can experiment with burlier spirits, a lighter amari like Aperol, and a dry vermouth or a more feminine gin with a stronger red amari like Luxardo bitter. Either way, the resulting drink is almost always delicious.

So I like to always have a negroni riff on Caña’s menu. Makes it easier to realize my goal of one day having a calendar with a negroni for each day of the year. For the spring I selected a drink created by one of our members, Ron Dollete a/k/a Lush Angeles. More than your average barfly blogger, Ron trained with some real deal bartenders to learn the craft and Rope Burn is proof. In place of gin sits Smith & Cross, a monstrous [in a good way] overproof Jamaican rum. In place of Campari Ron opts for Aperol since his choice of aromatized wine carries its own bittered punch. This third ingredient is Bonal, a French gentian liqueur.

Stirred and garnished with a flamed grapefruit twist it’s a perfect digestif, though I can personally recommend enjoying them for breakfast.

Rope Burn
- 1.0 Smith & Cross
- 1.0 Aperol
- 1.0 Bonal Gentiane
- stir -strain to coupe
– flame grapefruit twist & discard w/ out wiping the twist on the rim

Allan Katz, Caña Rum Bar, GM