What We’re Reading: Preppy Drinks Never Go Out Of Style, Suntory Beverage Sets Sights On Overseas Acquisitions, Beam’s Up-And-Coming Spirit: A Whiskey For The Ladies, The Good Stuff
Preppy Drinks Never Go Out of Style, 7/11/2013 – The New York Times
Nothing seems easier or, as drinks favored by young adults go, more transitional, than fruit juice and vodka. Perhaps nothing seems duller, too, than its variations: the screwdriver; the Cape Codder; the sea breeze; and, of course, the madras. A little grapefruit or orange juice here, cranberry there, lime wedges and vodka all around. What we’ve got, essentially, is spiked fruit juice, and there’s nothing wrong with that. At the bar where I work, I get plenty of calls for Cape Codders, but my customers are more likely just to order them by their ingredients, elided into vodkacran. But it’s fun, and easy, to upgrade preppy staples. A splash of triple sec and a great big curl of orange peel deepen the flavor in a madras. A shake of hot sauce and a salt-and-chili-powder rim perks up a sea breeze. Using freshly squeezed juice whenever possible certainly makes a difference. And if you prefer gin to vodka, as I usually do, go ahead and use it; this goes for tequila, too. I like a good splash of club soda to finish these drinks and calm down their fruity sweetness. Read the rest here!
Suntory Beverage Sets Sights on Overseas Acquisitions, 7/9/2013 – The Wall Street Journal
TOKYO—Suntory Beverage & Food Ltd. 2587.TO-3.25% is preparing to spend at least ¥500 billion ($4.9 billion) on acquisitions globally using a combination of proceeds from last week’s initial public offering and bank loans, its president said.
Nobuhiro Torii said Tuesday he finds regions such as Africa, Latin America and the Middle East attractive, adding his team of experts on mergers and acquisitions has visited Brazil and is planning to go to Africa for research on targets. Suntory Holdings’ beer and liquor unit, home to award-winning whiskies such as Yamazaki, as well as its wine unit, lie outside the operations of the newly listed company. Read the rest here!
Beam’s Up-And-Coming Spirit: A Whiskey For the Ladies, 7/3/2013 – The Wall Street Journal
Kieran Folliard, founder of 2 Gingers, refuses to be a snob about the Irish whiskey he launched less than two years ago and instead continues to push his sweet liquor in an attempt to attract nonwhiskey drinkers. But while Mr. Folliard strikes an everyman–or, maybe in this case, an everywoman–tone when talking about 2 Gingers, parent Bean Inc. is taking the brand’s potential quite seriously. 2 Gingers, named after Mr. Folliard’s red-haired mother and aunt, has quickly become the second most popular Irish whiskey, after Pernod Ricard SA’s RI.FR-2.42%, in many of the upper Midwest states in which it is sold. 2 Gingers, currently in 10 states, will expand distribution to Texas, Pennsylvania and seven other states this year, with more markets to be added in 2014. Read the rest here!
The Good Stuff Get your DIY on with Tito’s Handmade Vodka 7/3/2013 – Tasting Table
Tito’s Handmade Vodka has it going on: It’s American-made, gluten-free, kosher, vegan, and made from 100 percent corn. This summer, snag a bottle and make your own fresh infusions with the abundance of natural produce available at local farmers’ markets. Try using blueberry, cantaloupe, cucumber or peach and ginger for a vivacious flavor. Started in 1995, Tito’s Handmade Vodka was the first legal distillery in Texas. To this day Tito’s Handmade Vodka is still handcrafted in an old-fashioned copper pot by Tito Beveridge himself. Read the rest here!